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Download Permanent Waves: The Making of the American Beauty Shop by Julie Ann Willett PDF

By Julie Ann Willett

Throughout the 20th century, good looks retailers were areas the place ladies may possibly benefit from the corporation of different girls, alternate info, and proportion secrets and techniques. the feminine identical of barbershops, they've been associations very important to neighborhood formation and social change.

But whereas the wonder store created group, it additionally mirrored the racial segregation that has so profoundly formed American society. hyperlinks among variety, race, and id have been so intertwined that for far of the sweetness shop's heritage, black and white hairdressing industries have been mostly separate entities with separate matters. whereas African American hair-care staff embraced the opportunity to be autonomous from white keep an eye on, negotiated the meanings of hair straightening, and joined in higher political struggles that challenged Jim Crow, white girl hairdressers have been embroiled in struggles over self-definition and competition to their industry's emphasis on male fulfillment. but regardless of their alterations, black and white hairdressers shared universal stakes as battles have been waged over problems with paintings, ability, and professionalism certain to women's carrier work.

Permanent Waves lines the advance of the yank good looks store, from its mostly separate racial origins, via white attractiveness of the "ethnic market," to the current day.

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